A significant number of your sales leads will be coming in from a web form on your corporate site. In a typical system, these leads will be routed into a CRM system like salesforce.com or SugarCRM via a webToLead mechanism.
The problem is that most of these leads are routed via demographic information of some other qualifying information provided on the web form.
I have found that the addition of web behavior information can supplement the lead qualification information to enable the sales manager to route leads properly to the correct sales rep — automatically.
Posted under Sales Lead Management
This post was written by admin on October 5, 2008
Looks promising. Please cover how to route inside of SugarCRM if you wern’t planning to already. Thanks.