The team conducted a random sampling of records in the company’s CRM system. They selected:
Lead Scoring: 6 Strategies to Partner with Sales to Rank, ID Prospects
MarketingSherpa.com (subscription), RI
So, they created a test to determine how existing leads and opportunities in the pipeline would have scored if the system had been in place.
Posted under Sales Lead Management
This post was written by admin on March 1, 2009
