Sales Lead Management 101 Lead qualification and routing methods for today’s CRM systems

A significant number of your sales leads will be coming in from a web form on your corporate site.  In a typical system, these leads will be routed into a CRM system like salesforce.com or SugarCRM via a webToLead mechanism.

The problem is that most of these leads are routed via demographic information of some other qualifying information provided on the web form.

I have found that the addition of web behavior information can supplement the lead qualification information to enable the sales manager to route leads properly to the correct sales rep — automatically.

Posted under Sales Lead Management

Treehouse Interactive Announces Marketing View™ Integration with Oracle® CRM …
Earthtimes (press release)
This integration allows customers to pass qualified leads into Oracle CRM On Demand and generate ROI reporting by campaign as sales leads evolve into viable …
TreeHouse Interactive Integration with Oracle CRM On DemandTransWorldNews (press release)

all 24 news articles »

Posted under Sales Lead Management

Leadmaster Announces Enhanced Integration Program for Lead Generation and Lead …
TMCnet
It's important that leads flow seamlessly, and in real-time, into the Sales Lead Management / Sales CRM system. Whether leads from online sources such as …

Posted under Sales Lead Management

Leadmaster Announces Enhanced Integration Program for Lead Generation and Lead …
TMCnet
It's important that leads flow seamlessly, and in real-time, into the Sales Lead Management / Sales CRM system. Whether leads from online sources such as …

Posted under Sales Lead Management

Treehouse Interactive Announces Marketing Viewâ„¢ Integration with Oracle® CRM …
Earthtimes (press release)
This integration allows customers to pass qualified leads into Oracle CRM On Demand and generate ROI reporting by campaign as sales leads evolve into viable …

and more »

Posted under Sales Lead Management

Jitterbit Introduces New Salesforce Data Migration Service
MarketWatch (press release)
Simple — users can seamlessly migrate account information, sales leads, orders, opportunities and custom objects to Salesforce from any accounting, ERP, …

and more »

Posted under Sales Lead Management

When Your CRM System Passes 1 Million Records
Computerworld
CIO - There isn't a sales force in the world that says it has enough Leads. And you won't find many marketing VPs who want to do fewer …

and more »

Posted under Sales Lead Management

Jitterbit Introduces New Salesforce Data Migration Service
MarketWatch (press release)
Simple — users can seamlessly migrate account information, sales leads, orders, opportunities and custom objects to Salesforce from any accounting, ERP, …

and more »

Posted under Sales Lead Management

And you won't find many marketing VPs who want to do fewer …

and more »
When Your CRM System Passes 1 Million Records
Computerworld
CIO - There isn't a sales force in the world that says it has enough Leads.

Posted under Sales Lead Management

Jitterbit Introduces New Salesforce Data Migration Service
MarketWatch (press release)
Simple — users can seamlessly migrate account information, sales leads, orders, opportunities and custom objects to Salesforce from any accounting, ERP, …

and more »

Posted under Sales Lead Management

And you won't find many marketing VPs who want to do fewer …

and more »
When Your CRM System Passes 1 Million Records
Computerworld
CIO - There isn't a sales force in the world that says it has enough Leads.

Posted under Sales Lead Management